PSP

PSP aka Playstation Portable is a good example of convergence. It’s a handheld gaming console like a gameboy except you can do a lot more with it than just play games. I don’t think Sony intended the PSP to be a replacement for it’s already successful Playstation 2, instead it’s given them a way in which to compete with other handheld consoles e.g. Nintendo DS.

The audience range for the PSP is large due to the fact it has so many features, even if you just want to play games there’s different games to suit everyone but other features which the PSP has to offer are; Storing photos, videos (even full movies), music and the ability to access the internet. Others have discovered different uses as well such as using it as a remote control somehow.

Sony itself has really benefited by releasing the PSP, by being able to compete with other leading companies when it comes to handheld consoles, it’s expanding it’s reach out further and could effectively take control of the whole market.

Convergence is obviously a key concept but personalisation is one as well, as you can basically personalise your PSP by doing what you want with it, it can store your music, videos, photos etc.