Sky

As Sky is a big institution, it’s website obviously has a lot of content for it’s consumers. The site doesn’t just promote it’s TV services, it also promotes it’s internet services (Sky Broadband) and a service called Sky Anytime in which you can stay up to date with news/sports etc. via your mobile phone or PC. The site is also an online shop in which you are able to buy Sky+Boxes, Sky Broadband, sign up for Sky HD and Sky Anytime, so it replaces the use of your phone for purchasing these products/services.

The site is split into sections: Home, My Sky, Products and Services, Sky Shop, TV Guide and Customer Support. A wide range of audiences are able to use this site due to the large amount of content being advertised. There are TV listings so a child is able to check what’s on The Disney Channel or an adult is able to check what’s on Sky Movies later that night. Adults may also just want to purchase Sky Products, or expand on their Sky Products if they have some already.

The site is a good example of democratisation and also interactivity in ways. It offers information to find out and products to purchase, it doesn’t offer a chance to consume the texts i.e. watch the programmes, although it does advertise links to other sites which enable you to do that e.g. Sky Sports or Sky One which is the site I will be analysing next.