Choicefm

The main page of the Choicefm website is packed with different headlines, all with a small caption on what the ‘article’ is about and a link saying ‘read more’. The navigation bar at the top makes it easy to find your way around the site, the headings are Home, On Air, Music, Community, Interact, Contact Us, Ax-S and Search. There is a bar just beneath the main one, this has three headings; Listen Online, Schedule and Webcam. By looking at this you can see that listening on the website could be a replacement for listening on the radio, it also has it’s own original qualities as you probably can’t find the schedule anywhere else and you can only check out the webcam section on the site.

Fans of the radio station would be interested in looking at the site, they could be fans of the DJs or of any of the artists that feature on the radio station, on the site they also say their target audience is 15-34 year olds. The site contains news headlines to competitions, there is a lot of information all relevant to the Choicefm website, currently there is a headline about Choicefm’s 17th birthday which will be celebrated on the 19th April 2007. The site offers you a chance to find out more about it in depth, take the Music section for example, you can click on the Choicefm Playlist to find out what songs are currently being played by the radio station. The Interact section features interviews, a chance to chat with other Choicefm listeners through the message board and a section called ‘Ruff Or Buff’ in which you post up a picture of yourself and people vote on whether you’re Ruff or Buff.

As it’s a website for a radio station the most obvious media texts involved are those from the music industry, there are too many to name them all but right now a main headline on the home page is about Robin Thicke who is an up and coming artist.

Interactivity is definitely a key concept within the site, you get a whole different Choicefm experience, especially from the webcam in which you can see what’s going on inside the studio, which you can’t do through a radio. Narrowcasting in also a concept, as only certain people would listen to Choicefm due to the kind of music they play, it’s tagline is ‘Number 1 For Hip-Hop and RnB’, so if you’re into classical or country you won’t be looking at this website.