Sky One

Sky One is one of the sites that you can be directed to off the main Sky.com site. The main page consists of different links with the left column being the navigation around the site. The headings are Find A Show, Must See, Sci-Fi/Fantasy, Competitions, Clips, Forums, Celebrity, Dating, Newsletter Sign Up, Search and Join Sky Digital, so as you can see there is a lot of content being advertised on the site. The main box on the page which the viewers eyes will most likely be directed to first shows the main headlines, which at this time are advertising the 'Simpsons Easter Treasure Hunt’ in which you can win a trip to Hollywood and the new show which will be aired on Sky One called ‘Brainiac’. There aren’t many real replacements by the content except for adverts on TV which show a sneak peek of the next episode and when it will be shown, as you can find that out on the site.

Audiences that will use the site are those who watch the shows on the programme, so they could either be Simpson viewers or fans of Battlestar Galactica. The fact that there is a whole section dedicated to Sci-Fi/Fantasy suggests to me that the majority of people that use the site are fans of that genre, I say the majority because obviously not all of the shows on Sky One are of this genre e.g. 24. By clicking on the show you want to find out about, there is information on the cast, overviews, galleries, clips, podcasts etc. Most of the audience will have the intention of finding out about the shows when looking through the site but may be directed to some of the other content e.g. the competitions. Forums are also available, these give the audience a chance to discuss episodes/programmes with others who share the same interests but may have different views. On the site there is basically everything to do with Sky One whether it’s updates on the shows or news about the actors themselves e.g the celebrity section. One section which stands out to me is the dating section, I didn’t think I would find this on the Sky One site, I think this may be an example of democratisation as it appeals to other people who may be ‘seeking’ someone.

Interactivity is a main concept in the Sky One site, as you can find out the basic information of the content on the site but it’s presented in different ways e.g. podcasts in the Lost section.