The Morning Vybe

The Morning Vybe is one of Choicefm’s radio shows, it’s on air from 6-9am most days of the week. The layout of the page is like the homepage of the Choicefm website, there are headlines of recent events/competitions in the middle, whilst on the left hand side is a column dedicated to the DJs of the show, you can click ‘Read More’ on any of these to find out more about that individual. For example, by clicking on Lucy Ambache, you see that there’s a few paragraphs on things she wants to say, whilst below that is a little interview. There’s also info on the news broadcasters e.g. Andre Morgan, which has basically the same info as you would find when you click on the DJs.

You’d only look at this page if you were interested in The Morning Vybe Show, it’s basically the same audience that would listen to Choicefm in general. The page offers the same kind of stuff that features on the main Choicefm page, interviews, competitions etc. Although there is a section called ‘The Morning Vybe Blog’ in which you can ‘Catch up with the daily lives of Martin and Lucy’ and also see photos of them doing what they do.

Interactivity is really the only main concept that is shown by this page, narrowcasting may also be a concept.