Lost

Lost is one of the programmes available to watch on Sky One, currently it’s on it’s third series. The main page of the official Lost website is kept very simple, the background is a dark picture of the Island with the title ‘Lost’ just about visible near the top of the screen, the 4 main headings are near the bottom left of the screen, they are Explore, Info, Downloads and Media, these are in bold whilst the 3 lesser headings are in the bottom right of the screen and are not in bold, these are Theory Board, Receive Updates and Terms Of Use.

Only fans of Lost would visit this site, this audience could be of either gender, with ages ranging from early teens to mid 30’s. If you only know a bit about the show and you want to find out more, the site offers a synopsis, an episode guide, info on the cast etc. If you already know about the show, the site offers you a chance to discuss the show with other fans on the Theory Board or download wallpapers/screensavers of your favourite character on the show. A video and picture gallery is also available but you’re not able to watch full episodes, only clips. Overall the site offers enough information for you to ‘get to know’ the programme whilst at times giving to the audience e.g. download but in general it’s a simple site probably designed to make you watch the programme as you want to know more i.e. only showing you short clips of episodes.

The site could be seen as en example of narrowcasting, especially on the theory board as this is an audience all will the same specific interest.