Vibe magazine is a magazine which focuses mainly on Hip-Hop/RnB acts, it’s target audience is whoever listens to that kind of music, usually ranging between early teens to late to mid twenties, although some older or younger people may still be interested in it. The site itself contains news headlines about music artists/anyone else that’s relevant, a whole section of photos and a section called ‘VBlog’ obviously to do with blogging with the home page displaying all the links to the relevant sections. The site isn’t really replacing anything, it’s mostly adding to what’s in the Vibe magazine, they obviously can’t publish the Vibe magazine on the site or else they wouldn’t make any money off people buying it, instead they offer you a chance to subscribe the magazine so it can get posted to you.

The audiences interested in this would be those interested in what Vibe focuses on which I’ve already said is Hip-Hop/RnB, so people who listen to this music are more likely to visit this site than those who listen to rock artists. There’s a whole list of things these people could be doing with the website, first of all they could just be finding out about their artists, they may want to subscribe to the magazine or they could want to take part in the contests that Vibe have to offer.

The website focuses more on the marketing of the brand than the other institutions, it basically makes you want to subscribe to Vibe magazine, in a way it also involves distribution as you can subscribe to the magazine via the website.

As I’ve said a few times before, Vibe magazine focuses mainly on Hip-Hop/RnB acts, so the media involved would be mostly to do with the music industry e.g. there is currently a news headline and interview about the RnB singer Akon who has recently released an album, although the main focus of the magazine is music, they are also concerned with fashion, as they have a whole section of photos and headlines about events in the fashion industry.

Like most websites I’ve analysed, this one is also a good example of interactivity, there’s just so much packed into the website for the relevant audience to do, it’s interactive as well as informative in the way you can read interviews then comment on them, take part in polls and contests, all of this involves the audience to do more than just read through the website.